Colo. Touchstone Energy cooperatives team up to support the kids of St. Jude's

Today, June 18, Tri-State and four of its Colorado Front Range Touchstone Energy member cooperatives are teaming up with KYGO radio and country music entertainers from across the country in an effort to raise funds for the St. Jude Children's Research Hospital. The 2010 Country Cares radiothon will air live on KYGO – 98.5 on the FM dial as well as streaming at www.kygo.com – all day, giving listeners a chance to call in their donations for the world-renown medical facility.

Along with supporting an incredibly worthwhile cause and putting into action one of Touchstone Energy's core values – commitment to community – the participating cooperatives receive more than two weeks' worth of promotional mentions and 60-second radio spots on KYGO. Not only do the commercials highlight the co-ops' support of St. Jude's and promote the ongoing national Touchstone Energy "Together We Save" campaign, they also include a thank-you and "shout-out" to the co-ops from some of country music's biggest stars, such as Taylor Swift, Dierks Bentley and Trace Adkins.

• Listen to KYGO promotional spots featuring Lady Antebellum and Dierks Bentley

Although it's based in Memphis, Tenn., the hospital treats children with life-threatening illnesses from all over the country – including from throughout Tri-State's member system service territory. And it does so with no cost to the patients' families, beyond what they can afford and their insurance covers, thanks to fundraising efforts such as this radiothon.

Participating in this project along with Tri-State are United Power, Mountain View Electric, Poudre Valley REA and Morgan County REA.

• View KYGO's photos from the radiothon